One of the bloggers I follow posted on the recent Pepsi ad that features Jenner and scenes that bring up all the controversial issues in the USA today. I appreciate reason and tolerance. Some people are ‘offended’ by everything from colors to messages. As a retired Navy Chief, happily heterosexual man, a disciple of Jesus, and a California-born, social conservative, I probably offend some who have never met me. Though educated by world -travel, technical and university scholarship, and nearly six decades of examining human behavior, I lament the end to civility, tolerance, and nationalism.
The rub is to tolerate differing opinion – without shutting down the one who differs. That’s the real underlying message of the media and school programs which seek uniformity of thought along the guidelines they establish. Pepsi and other companies, will test the wind and see that ‘inclusion’ is the marketing tool of today.
May I use pitbull dogs as a metaphor for the messages in that ad? Some will hate that breed regardless of evidence. If there are a million dogs that have some Staffordshire Terrier in whole or part, perhaps ten thousand have been exposed to dog-fighting abuse. Some people will examine each animal individually, to see what they were exposed to and whether they can be placed with children or other pets. Some want to exploit fear and doubt of the breed for power. Some will see dogs abused to kill and maim as misunderstood. Some will adopt pitties and then neglect them. And if a community legally forces everyone to adapt by banning ‘pitbull’ ownership; by fining disobedience and by teaching that anyone who believes differently is maladjusted, can we still sing of “land of the free, and home of the brave”?
And so corporations – Pepsi, NCAA, NBA, and socialist governments- especially, the California legislature — do not try to force my thinking or my life into your determination of ‘inclusion’. While I will render to Caesar what is Caesars, I will not spend discretionary money on you. I will follow Thoreau and Civil Disobedience. I will join like-minded voters and oppose policies by the process we initiated in 1789 and worked well for 230 years.