I think everyone who has a cell phone, computer, or an Apple Watch is aware that he or she is being tracked, analyzed, and being “sold” routinely. An Internet search of shoes on a particular website leads to ads following you every time you go online regardless of the website. Anyone notice that a search for a place to eat lunch leads to advertising or suggestions online? Or your phone asks you to review a place where you recently dined, drove nearby, or even talked about – and your watch recorded it?
What if all that data collected on millions of consumers was being routinely analyzed, sorted into patterns, and used with other data to “sell” you – specifically directing you to a target. A blogger I follow shared a TED talk posted on YouTube, where the marketer described how the same technology and techniques are used by businesses, political candidates, lobbyists, foreign governments and even terrorists to target people.
What if the “balkanization” of America, into groups of polarized opponents are being manipulated to remain antagonistic? They are likely using the same process described in the YouTube video.
It is beyond irritating. Your thoughts are not necessarily your own. Fox News, CNN, the Chinese, the Russians, and Google may all use our digital life to their profit. It’s nothing we can do now to escape our digital data, but I am doing my best to confuse the algorithms.
These days I click on hardcore Rap, FoxNews, and shop at JC Penneys. Also, I contribute to Change.org, frequent businesses that serve steak and others for vegetarian lifestyles. I click on diesel trucks and subscribe to solar initiatives. If that is not enough to confuse the data aggregate, I “like” animal charities, firearm education, and Republicans.