your Mission Statement

Photo by rawpixel.com on Pexels.com

What is a “mission statement”? I recall the first time I understood what it was, without hearing the actual term used, was in the Navy. “America’s Navy: a Global Force for Good”. A decade later, I was committee member in our local church determining a “mission statement” to capture what our specific purpose. Christian churches, as a matter of Whom we serve, are about the purpose of introducing people to the spiritual essence of the life of Christ, and creating followers of Christ. I think we started with, “To glorify God, Love and teach people, and build His church”. But the “mission statement” we were crafting that month was a little more “how” to implement that in post-millennium America.

While you may operate a long time without a common focus or purpose simply by hiring skilled people, it is the most successful enterprises that have a common vision. Everyone from CEO to the custodian knows, and embraces, their company mission statement. When my wife and I began a new venture this year, together, to administer state certification exams for Nursing Assistants in California, we brought individual skill, personal values, and organizational ideas. We were fairly fortunate in that we meshed fairly quickly. But how to capture our particular enterprise in a short “elevator” speech to potential employees, vendors and clients? It was actually almost a month in business, as we were wrapping up a test day with a new client, that the idea gelled. The client and I were chatting as I waited for the last candidates’ results to be transmitted back to me, that I mentioned what we do.

“We bring Integrity, 
are focused on Quality, 
and deliver Results”

“That sounds like a ‘mission statement’ to me”, the school director remarked. “It does, doesn’t it, ” I smiled.

Wild Bill, ain’t no fighting City Hall

If I’ve got any authority in Hays, Mrs. Lake isn’t going to pay this town a cent of license for showing, and if any man attempts to stop this show, then just put it down that he’s got me to fight.

Wild Bill Hickok, http://www.brainyquote.com

Some may wonder which came first, shaping stones and bone into spearpoints and arrowheads, or the village council that decided Mog and Og needed approval, licenses and regular inspections of their enterprise.

Eight thousand years later, an enterprising small business person who ventures into performing a service or providing a product, is supporting a community. She has not just her own family’s living to support, but an entire “industry” of bureaucrats, at the local, state and federal levels of Government. And in California particularly, as a businessperson, earning a living that minimizes the costly regulations that have environment, employment practices, taxes, fees and so forth, driving small businesses under.

Deciding to start one’s own enterprise, in California, and certainly elsewhere, requires a great deal of capital up front, a niche market, and establishing quickly an efficient organization. Mentors, business seminars and other resources can provide training and encouragement, but skilled and dedicated owners and employees find, serve and retain clients. Many, like myself, who have decades of employee experience, soon realize the challenge of one’s own business to balance investment, expenses, and fees against recurring income to make a decent return in the first and succeeding years. It takes planning, and frequent tweaking of the business model. The bureaucracy is another thing entirely.

After filing the regulatory paperwork with the State, including forming a Limited Liability Company, we loaned the business personal funds for the contractual and mandated types of insurances, paying filing fees, and notarizing documents, setting up business banking, bookkeeping, and a Google GSuite of Cloud-based calendar, business email and document storage. Since we were still working for our respective employers, tax considerations of incorporation or forming and LLC were and remain an important issue. Prior to earning a cent, our Liabilities were looking to be a very big motivator to getting our business moving forward.

As a residence-based service business, our enterprise does not operate in an office building, nor manufacture products, nor maintain an inventory. Operating out of a residence located in an unincorporated area, I learned that reporting the actual physical location – separate from the mailing address – in business organization documents would mitigate municipal taxes, inspections and other recurring fees. (The mailing address bears the nearby municipality name.)

But there are other concerns as well. Operating a business, even one that travels to a customer site as our business does, is required to file for a business license. The “gray area” that no municipal clerk whose job it is issuing business licenses and collecting fees, would likely err on the side of the entrepreneur – is whether a license to do business in every municipality that one performs a service – is required. Of course, every municipality’s City Hall will state categorically that a license is required by a business according to a list of industry types. Some types require fees and inspections from safety professionals, zoning and building code enforcement officials. Business coaches I have spoken with, concur that paying fees willy-nilly can quickly eat away an enterprise’s bottom line. While membership in associations that help small entrepreneurs may be a necessary expense, I am considering that expertise gained in those associations may help steer a small business toward profitability.

At least, one of my prospective clients is a State agency, so there is an opportunity, however slight, that money coming out of my pocket, might eventually trickle somewhat back to me. And while I might appreciate a Wild Bill Hickok helping me fight City Hall, I think even he might be outgunned, particularly if he has not paid the required 2019 firearm licensing and entertainment business fees.

pure faxing magic

I got a chain letter by fax. It’s very simple. You just fax a dollar bill to everybody on the list.

Steven Wright, comedian http://www.brainyquote.com/

My at-odds relationship with technology, like copiers and fax machines is very likely material for a Steven Wright comedy bit.

Pure Faxing Magic

I have spent nearly forty years employed in the technology sector. Beginning with vacuum tube systems and basic electronics, by the later years of my career, I would assemble, program and debug very complicated encryption devices.

Nevertheless, copiers, the collating, multiple paper-size, scanners-with-email, touch-selection types have me looking like a kindergarten kid with paper,crayons and glue. I make a call to my ‘work wife’, our senior department Admin for assistance – or I avoid everything but printing.

In the Navy, I was first introduced to facsimile machines in the late 1980s. Who knew that these would be part of my job description with my new business. Between the drum life “nearing the end” messages (what is a drum?), a Mode button (one must select to actually RECEIVE the fax transmission!), and what to do when either the power or the telephone line drops out, I have learned how to respond appropriately. I do not get exasperated.

fax machines
not a musical instrument nor a museum piece

I learned steps from my IT point of contact at our customer sites (somehow nursing instructors always seem to fill in for technical experts on staff):

  1. Wait.
  2. Hit the “Mode” button.
  3. Cycle the “power” button.
  4. Call the “Help Desk” or the site administrator’s assistant.

the value of you

Too many people spend money they earned..to buy things they don’t want..to impress people that they don’t like. —Will Rogers

https://www.forbes.com/sites/robertberger/2014/04/30/top-100-money-quotes-of-all-time/#7be817564998

Talking with another entrepreneurial co-worker my age, most working people are in one of two situations. Either there is not sufficient income to meet needs like housing, transportation, medical coverage, and school-age children’s support, or the opposite extreme, too little income to pay for the ego-boosting debts of expensive homes, cars, boats, entertainment and $1000 IPhones.

But there is a third option. Establishing a plan (earlier in adult life, the better) that develops skills and experience with a disciplined savings and investment strategy. Some reputable standout entrepreneurs I know began that way; building a great reputation among friends, employers, customers and peers, they had entrepreneurial ambitions, and were willing to risk failure.

Try not to become a man of success, but rather try to become a man of value. Albert Einstein

https://www.brainyquote.com/quotes/albert_einstein_131187

In our industrial society, age instead of financial stability, is a commonly-held benchmark for “retirement”. Instead, I support the notion that a disciplined approach to provide that stability at a self-determined age is the foundation. And an entrepreneurial venture providing a valued service, personal challenge and some material reward, is a valued “retirement”.

Wealth consists not in having great possessions, but in having few wants. —Epictetus

https://www.forbes.com/sites/robertberger/2014/04/30/top-100-money-quotes-of-all-time/#7be817564998

enterprising observations

A woman who has been running a business for some time offered me some insight tonight. In the military, particularly as an enlisted person, there is a tendency to wait to be “told” what to do next; to follow a “plan of the day” and be somewhat inflexible. While carrying out the “mission” that someone else lays out may be one aspect of a past military career, other experiences may be valuable to an entrepreneur. Overcoming the odds. Quick analysis and problem-solving in highly stressful situations. Seeing past all the bureaucracy to zero in on the objective. Developing camaraderie with team mates while also being very disciplined and accountable.

For someone who has equal ambition to that enlisted person. the lack of such boundaries, may be somewhat a blessing. In your own business, there are many things to learn and to adapt to, including not only the processes that are required just to set up a business legally. There is a need to learn marketing; developing a keen eye and skilled listening – not simply ‘pitching’ – to solving others problem, is probably that most important aspect.

And getting advice and mentoring from a neutral business expert or experts on an ongoing basis really helps. To which I also understand, interpreting a particularly resonating bible lesson tonight, an enterprise may not be without pitfalls, but as long as one trusts in God and perseveres, it will either succeed or be a lesson for future success.

Finding a niche

Doing research yesterday for a business venture, I stumbled upon an idea that may have some merit as an opportunity.

Taking out all the politics of immigration, in California as elsewhere, there are many people who seek employment with rudimentary skills in English if any at all. And some find opportunities to get skilled training for in-demand jobs. Assuming that people are legal residents when seeking job training or employment, what avenues are there for people, entry-level, working people to become functional in the so-called ‘native tongue’?

I witnessed people struggling with written English. While I know that many high school graduates in the United States, even college-bound Seniors, struggle with grammar and vocabulary, it is even more dire for the adult-learner who is foreign-born.

And thus, there is a demand for Teachers of English as a Second Language. And particularly teaching for jobs with a technical jargon that is difficult to grasp. The next step is to determine the investment necessary to find others with the necessary skill, certification, or degree. And then to do a costs-benefits analysis for your enterprise.

Conveying a simple message

In the manufacturing business as in the military, communication, particularly between two speakers of the same language, is not simple nor should anyone assume what you say will be understood by the recipient of your message.

This is painfully obvious when dealing through email.

An email sent to a group of people, including two managers, a technical peer, a manufacturing engineer, a logistician, and a quality assurance engineer, was received very differently. At least two managers told me my report was, in a word, unintelligible. My basic mistake? Adding too much detail, and confusing the recipients. I tried to answer / direct my answer to 3 separate audiences in one email.

To correct this, a man I respect offered this simple formula. In the email, subject line:” <project> <problem> will require < new part/ software/ repair/ test”. In the email body: “Approval request to issue a replacement <widget part number> for <internal customer/ test/ troubleshooting>”. (Period)

In a new paragraph, “DETAILS:”

And keep it specific to that ONE issue. And brevity is key.

After I cooled off, the situation reminds me of the time, long ago, when my Division Lieutenant asked me for a status on some equipment on his problem report. When he stopped me ( I was really a greenhorn then), he asked me to state my response in ten seconds or less:

” System requires a new <part>. $10,000 with exchange. Will arrive next Tuesday.”