Ask the Chief: the little things

A young man’s resolve -this morning encouraged me greatly. He had arrived early to take his certification exams – which, among his peers, is sufficiently remarkable to be noteworthy. (As a military retiree, I am accustomed to the military tradition of being fifteen minutes early to something as being “on time”.) He unfortunately only possessed two of the four items needed to register. (One was an stamped self-addressed envelope to mail his exam results.) Apparently, his program administrator had not furnished him a specific document to register for the State exam. He was embarrassed and disappointed but he made calls to his administrator – at 7 AM – to obtain it. They hand-delivered the needed form to the test site at an agreed time so as not to reschedule his exam. Once he was registered, I joked with him that after that particular exercise, any nerves while taking the exam would no longer pose him a problem. Though he will not know it for a few days, he passed both exams and earned his certification. I have some confidence that obstacles would, in future, be opportunities for him to overcome.

For many, the statutory regulations that govern these certification exams including a certain proficiency in English comprehension, are not obstacles. For others, lacking the self-discipline to thoroughly prepare, to read the pre-registration letters, emails, text messages or phone calls, and to arrive for a state exam in a timely manner, make a successful outcome difficult. From a veteran’s perspective, the Admiral quoted here, is correct.

If you can’t do the little things right, you will never do the big things right.

William H. McRaven, USN (Ret)

Starting a career as an entrepreneur, a veteran may have only her life experience, wits, and an idea. Skills as active listening, experience of mentoring by experienced professionals and preparing thoroughly for most expected conditions, are basics. Just as in the military, in business, there are certain things that require the entrepreneur to think on one’s feet. And an idea of a product or service, is only as profitable as its feasibility in the market. A veteran should be willing to get advice, seek expertise, and commit or redeploy in another product or service or market.

You can’t change the world alone – you will need some help – and to truly get from your starting point to your destination takes friends, colleagues, the good will of strangers and a strong coxswain to guide them.

William H. McRaven, USN (Ret)

A successful business has efficient operations and administration. Much of this is beyond the expertise of a new entrepreneur. Beyond computers and productivity software, calendars, and government licenses, fees and regulatory paperwork, engaging the services of bookkeepers, Certified Public Accountants, and specialized expertise may be required to maintain efficiency and regulatory compliance. In this area, the Small Business Administration (SBA) has offices in most communities to provide guidance to help entrepreneurs succeed.

Just as in the military, the failure to know statutory regulations, compliance – licensing, taxes, and record-keeping- is not often an acceptable excuse for non-performance. This means that businesses often are the clients of other businesses. Just as one’s own enterprise needs to have exceptional customer service with clients, the entrepreneurs engaged to provide service or products to your business needs to have the same standards. The business which loses clients to communication, operations, or staffing issues that financially impact their clients will not be in business for long. Friends, colleagues, good will, and a disciplined leader will make your destination attainable.

craigslist and sea stories

It was the tone of the ad on craigslist that caught my wife’s attention. We were looking for a used filing cabinet for our business and personal files.

“Text or call”, the ad said. “I don’t do email”.

It said to contact the seller between “0800 and 2200, that’s between 8 AM and 10PM for you landlubbers”. The number was phonetically spelled to frustrate scammers and telemarketers. The ad continued that the seller did not want payment in anything other than cash. When I read the ad on craigslist, I “knew” this was another old Salt.

In the manner of two old shipmates, though meeting for the first time, it was typical Navy. He challenged, “You got your shots?” (Meaning of course, the COVID vaccine.)

I replied. “Which ones? Hepatitis? Anthrax, Cholera, Typhoid? – I’m a Sailor- had ’em all”

Laughing, he retorts, “No the one that hurts like hell!” The mystical shot with square needle story, I winked knowingly.

His wife gave the two old Salts a smile and went inside the house. “She’s heard it all before”, he chuckled. We swapped stories on the places and ships we had both seen. And that was thirty minutes after we traded greenbacks for the cabinet we put in my SUV. And that is no bull**. (Comments edited for you landlubbers out there.)

Ask the Chief: are you a “victim” of your circumstances or an “overcomer”?

I watched a movie last month, “The Zookeeper’s Wife” (2017), telling the story of a Polish family that operated a zoo in Warsaw, Poland at the outbreak of World War II.  The Nazi’s treatment of the Jewish residents shocked them and they decided to help rescue those they could.  Though the grounds were occupied by German troops for the duration of the war, the family smuggled Jews who otherwise would have been exterminated, into hiding there at the zoo and out of Warsaw. At risk of their own lives, they managed to save 300 people by war’s end.

I have been reading stories of ordinary soldiers, partisans, and public safety personnel who have acted selflessly in situations that put themselves in harms’ way. Others who have survived blizzards, been lost in the wilderness, were adrift at sea, or buried in earthquakes or in caverns. It came down to a will to survive that made the difference between living or giving up. But health is something everyone has dealt with at some point in life. Many probably have known someone who diagnosed with a severe illness or suffered a debilitating injury. Of those who refused to give in, but mustered physical and mental focus against an adversary, many survived. Circumstances do seem to foster whether people see themselves as “victims” or “overcomers”. My late father whose engineering career supported the development of Navy submarine missiles was accelerating in his late Twenties, suffered a brain tumor. While that surgery saved his life, he spent years learning to walk and speak again. It became his determination to resume his engineering career; refusing to let people judge him by his use of a wheelchair or cane, he even earned a teaching credential. Though he died in his late fifties, he had never given in to his condition.

Military personnel who volunteer to serve in a combat zone, as many did during the wars in Afghanistan and Iraq, may be mentally prepared for the hazards of wartime. However, few have battled an illness as merciless as cancer, and won, all while still serving in their official capacity of command. Or having won against breast cancer, promoted, and then volunteered for service in Afghanistan filling a critical role. Then, promoted again being selected for Flag rank. Many should know an “overcomer” in the person of Linnea Sommer-Weddington, Rear Admiral, USN (Retired). She has inspired the careers of many of my Shipmates, female and male, evident in those who honored her at her retirement. (I had the privilege to serve as her unit Senior Enlisted advisor in one of the units she commanded).

Others may be familiar with civilians Mike Rowe and Gary Sinese, two television and film stars who have done amazing work to celebrate people who inspire their communities. Whether it is encouraging servicemembers deployed, taking care of the families at home, helping physically or emotionally-suffering veterans, or publicizing those whose volunteerism helps affected communities, they bring attention and resources to help others overcome. Some twenty years ago, I met a Native American man with cerebral palsy, a member of our Southwestern US fellowship of churches. His accomplishments despite a “handicap” were legendary. He had competed and won in Paralympic games, was a motivational speaker, and introduced a number of people to the Christian faith. He possessed a sense of self-deprecating humor about his abilities that lifted up others with physical or mental challenges.

Should anyone wish to contribute their stories of overcoming severe challenges, I would welcome them to use this blog as a forum. At a time when there are still more than twenty veterans committing suicide each day, understanding what motivates someone to continue to overcome and not fall victim to one’s circumstances might help save lives.

Ask the Chief: bilingual comprehension

My late mother, an Naturalized (immigrant) citizen of the United States, graduated from the Mount Sinai Nursing School and was an RN most of her adult life. Pursuing a lifelong interest in literature, she earned a Masters degree and in her second career, was a junior college English teacher. Her most cherished students were often not the native-born, but the ones who had emigrated to the United States from places English was not the native tongue. These immigrants were “all-in”, that is totally committed to not just speak the language but have comprehension, which would enable them to be successful at work and fully-appreciated citizens in the community.

That was forty years ago and while the same issues over immigration, national identity, and common language existed then as today, there was far less accommodation then for non-English speakers in the community. Today, there are many government services from schools, courts, county and state offices that serve communities where residents primary language may be Spanish, Tagalog, or Arabic. The United States remains a melting pot of cultures and immigrants from all over the world, though in some states Spanish is the largest language group next to English. Yet employment in professions that require Federal and State certification, licensing, or as college graduates, often require a competence in English first and bilingual as a supporting skill. This has been a continuing issue with secondary (high school) education nationally for decades. People are looking to enter the workforce with poor grammar, and poor reading comprehension. Business writing, reading standard government forms and test instructions are often poorly understood and done incorrectly.

College placement tests bear this out, and offerings of remedial writing classes in community colleges, universities and private for-profit institutions testify to substandard high school standards. For both immigrants from non-English speaking places and native-born, the aspiration to be successful in a profession drives performance. However, some for-profit schools do not assess competence in speaking, writing or reading at a level that will enable a non-native speaker of English to be successful. An unfortunate consequence for many candidates for state licensing, governed by both Federal and State statutes, failure of the written exam or other assessment (conducted in English) is a costly lesson.

Yet there have been private as well as government-programs, online and various means to gain competence through ESL – English as a Second Language -adapted for various professions. While many businesses do cater to specific communities, staff who communicate primarily in a language other than English may have issues meeting Federal requirements for that institution. Meeting Federal guidelines at the workplace and successfully gaining employment requires comprehension at a fairly basic level. However, many private post-secondary education businesses attract students with lower fees and quick preparation for licensing exams. It may be outside their scope to add rigorous language preparation in their curriculum.

Ask the Chief: General orders of a sentry

One recent Sunday, my church congregation held an outdoor worship service at a community park to celebrate the relaxing of COVID precautions in our area. Two retired Navy Chiefs were asked to help with the set up of sound for the stage and facilitating our members to park their vehicles. I was one of these who coordinated parking, and assisted my Brother Chief (among retired Navy members a CPO is always a CPO) with setting up and afterward, tearing down and storing of the equipment. What made the day a bit hectic was the park was also the setting for the local Chaldean community celebrating the Easter season with family picnics, loud music and children running between the Chaldean festivities and our afternoon church service. Apparently, in an effort to maintain public safety (the parking lot was filled to capacity before our service arrived), the local police had set up traffic control into the park.

Wearing my HOPE “uniform” – a t-shirt that all our members recognize, I stood with the police at my “post” at the entrance to the park. Two other volunteers I asked to stand at the pedestrian entrances to the park to assist our congregants and their guests. We were walking our assigned post in a manner of speaking.

A casual conversation with one of the traffic control officers, a fellow Navy veteran, inspired today’s post, “General orders of a sentry”. Sadly, forty years after my recruit training, and eleven years since I was last in uniform, I had to review what those General Orders specifically stated. I could recall only the first two verbatim.

  • To take charge of this post and all government property in view.
  • To walk my post in a military manner, keeping always on the alert, and observing everything that takes place within sight or hearing.
  • To report all violations of orders I am instructed to enforce.
  • To repeat all calls from posts more distant from the guard house than my own.
  • To quit my post only when properly relieved.
  • To receive, obey, and pass on to the sentry who relieves me all orders from the Commanding Officer, Command Duty Officer, Officer of the Deck, and Officers and Petty Officers of the Watch only.
  • To talk to no one except in the line of duty.
  • To give the alarm in case of fire or disorder.
  • To call the Officer of the Deck in any case not covered by instructions.
  • To salute all officers and colors and standards not cased.
  • To be especially watchful at night and during the time for challenging, to challenge all persons on or near my post, and to allow no one to pass without proper authority.

On a warm and very pleasant afternoon, the service was conducted without incident. One elderly gentleman who had strayed off toward the Chaldean’s festival at one point was gently redirected to our community. And children who had likely decided a game of tag passing through our worship service were gently guided back toward their parents. A Navy Chief’s mission is still the same, even in retirement. Execute the mission.

Ask the Chief:Formula for success

The month of March is touted as a time to recognize achievements by women today and in history. In my social media feed, warriors, astronauts, authors and civic leaders are presented as outstanding examples and role models for their gender. I am married to one such as these, whose circumstances thirty-some years ago might have dictated a much different path had she not had the internal motivation and applied herself to becoming a Registered Nurse, then an educator, a program director and lastly, an entrepreneur. My interpretation of a formula to succeed in Life, has a lot to do with personal motivation and how much someone applies herself or himself to the task.

Results (R) equals Motivation (M) times Application (A), in a Skill (s) that is in demand, in a society.

Eric Saretsky

A story published by wearelatinlive.com that was distributed in my Facebook feed is one of these success stories that strikes me as representative of the possibilities that many, particularly in Government, act as not being possible by the majority in the United States. The story of Diana Trujillo, Director of Flight Operations for the Mars Perseverance Rover, speaks to a Latina immigrant from Columbia who came here, not speaking English, and with $300 in her pocket. Working as a cleaning women, she attended community college, then transferred to a university and became one of few women studying to become an aerospace engineer advancing to her position today.

CMDCM Barbier

Another story that was remarkable was a video interview published online by Mike Rowe. He interviewed a young lady, who is a highly-skilled specialty welder earning a six-figure income today. This young lady, with a passion for fancy eyelashes seen in the video, applied herself starting with a high school elective, after realizing that a teenager’s idea of a career in medicine was not really her goal. And there there are the examples of my female Shipmates from my years serving in the United States Navy. Two in particular have always reminded me of the formula I noted earlier in this post. One, a now-retired Admiral, Linnea Sommer-Weddington, began serving as an enlisted linguist, and after earning a college degree, received a commission. Twenty-five years later, facing a mid-career health situation, she had the tenacity to overcome it and through her leadership example, experience and skill, advanced in her career to Flag rank. It was her motivating those she lead to also reach their full potential that impacted the second female I am reminded. Navy Reserve Command Master Chief Kristie Barbier , I had the good fortune to serve alongside and lead for a time as the Senior Enlisted Leader for a Reserve unit that then-Commander Sommer-Weddington headed. Kristie’s expertise in her civilian occupation supported the Department of Defense. In her military role, ambition and skillset, she volunteered for service in the combat zone of Afghanistan. Through skills and exceptional leadership, she earned the highest Navy enlisted rank and serves as a Command Master Chief today. While this may sound extraordinary to many, there is one other caveat that makes these stories noteworthy. All of them were accomplished by females raising families or other ventures who shaped their circumstances – instead of being burdened by them.

RDML (Ret) Sommer-Weddington

As a veteran I have had the good fortune to work with people from every background and circumstance who volunteered for military service. Mentors and friends whose career success were shaped by application of a success formula whether or not they knew it as such. And in the civilian community, many with whom I have worked who strived to have the life they earned. Circumstances, from economic declines and health challenges, to worldwide pandemics will occur, but it is the ones who have skills that are continually needed who will thrive throughout. In my business today I see examples of civilian and veteran, men and women, young and older, immigrant and native-born, through exceptional work ethic and ambition, achieve certification. And sadly, I have witnessed those whose self-limiting formula delays their success.

In some I know, through my military experience and in my marriage, there is one other caveat that makes these stories noteworthy. Most of them were accomplished by females raising families; working while in training; in business with husbands or partners; or varying degrees of all of these. These are women who shaped their circumstances – instead of being burdened by them. And I have met men, immigrants, who have had skills, authority or respected careers in their home country who achieve competence in a new language and culture, and support their families working from the bottom upward, in a field that is in high demand.

value of “customer experience”

A website I found when writing this post, makes my point, “We believe in the business of experience”. Successful business, or more specifically, very successful businesses, value their customers. As a California small business in two niche markets, one of my enterprises serves a specific market of business to business services, and the other has a broader client base. Yet both sets of customers are looking for the same things from me. Competence, reliability, competitive pricing, and an excellent customer experience.

The value of serving a niche market is the relatively few competitors given the specialization required to service it. The challenge of servicing a niche market is both to continue to treat a client as though they had numerous choices for your service. And a niche market can become financially-stressed by bureaucracy as well as tough economic times as has occurred during this Pandemic. Our operations must maintain customer trust. In contrast, some companies fail to recognize changing needs of customers and the value of the customer experience. Montgomery Wards, Sears, and even General Motors stumbled and failed. Only GM returned to profitability.

Our business was built initially by personal recommendation to our first clients. It initially expanded due reputation of its founders and partners- consultants. However, the success and continued growth for these enterprises have been due largely to the customer experience. Having a willingness to listen to the needs of the client. Using current media and technical means to provide a quality first impression to attract customers. Influence the customer to not want to go elsewhere for service.

Ask the Chief: obtain credentials in the service

If I had the opportunity to mentor young Sailors just beginning their Navy career, I would counsel them to take advantage of every opportunity afforded them in the training the Navy provides. However, there are opportunities far beyond “A” school or specialization “C” schools, to develop natural talents and intellect. In fact, there are many opportunities to develop personally and professionally, only limited by the individual’s awareness of them. For decades the military has facilitated correspondence and on-base college classes offered for off-duty servicemembers. There is access to Tuition Assistance which many have used for off-duty education at local colleges. Recreational programs through MWR (Morale, Welfare and Recreation) offices have included SCUBA certification, rock climbing, auto mechanics and woodworking, with skilled mentors available. One of the longest associations for obtaining professional tradesman certification, is through Journeyman Apprenticeship in cooperation with the U.S. Department of Labor.

Credit by examination, correspondence courses, classroom work, and military training -equivalence credit have been accepted by many universities to obtain a college degree. This has facilitated motivated Sailors, Marines and other service members to advance in their military specialties. In the last twenty years, particularly since 2013, the rapid development of technology and the drive for a more qualified and educated service member, has brought about a watershed of opportunity for both enlisted military, commissioned officers and civilian employees of the Department of Defense. Through online resources access to education, credentialing, and licensure has meant that anyone can complete a military enlistment and return to the civilian workforce with qualifications that are immediately recognized by employers.

Through the United Service Military Apprenticeship Program (USMAP), ratings and occupational specialties have translated to civilian trades, by crediting work experience toward Journeyman certification. While I was aware of, and enrolled in, this credential program in 1989 – 1990, I took advantage of other education opportunities in place of becoming a Journeyman. At the same time that civilian trades people were seeing a decline in young people engaging in those occupations, by the second decade of the millennium, the military had seen significant growth in participation in an apprenticeship program. This was documented in a DOL study published in late 2015. Beginning in 2002 with the Army, all the service branches have embraced Credentialing Opportunities Online (COOL) to coordinate military and civilian employees of the respective branches becoming a more professional workforce. COOL does not offer accreditation but instead facilitates access to resources for individuals looking to pursue licenses and certifications in their respective occupations.

A future post will examine some of the best available college courses, though not for credit, yet available completely free of charge. These are available through a consortium of American universities, often delivered by online lecture with complete syllabi, notes and assignments.

the moral of this morale story

The following are excerpts from an article published on the USNI News webpage, 27 January 2021.

“The commander of a guided-missile destroyer was relieved of command after attempting to make a morale-boosting plaque from a captured weapon for his crew to celebrate the 2019 interdiction of an Iranian weapons shipment, an attorney representing the commander told USNI News on Wednesday.”

“Cmdr. Frank Azzarello was the commander of USS Forest Sherman (DDG-98) when the destroyer and a Coast Guard cutter interdicted an unmarked dhow in the North Arabian Sea on Nov. 25, 2019, Azzarello’s attorney Tim Parlatore told USNI News on Wednesday.”

“In a statement, the Navy says the relief is due to a loss of confidence in command by Rear Adm. Ryan Scholl, who commands Carrier Strike Group Eight. Cmdr. Greg Page, assigned to Afloat Training Group Atlantic, will assume duties as commanding officer.”

deckplate leadership?

The unanswered question in the article describing the Commanding Officer’s dismissal, is whether the senior enlisted leadership, comprising the Command Master Chief and the unit Chiefs Mess, made any objection or provided counsel to the Commanding Officer regarding the propriety, and violation of military regulations prior to the display being created.

As one of the roles of the CMC and Chiefs’ Mess, is to provide the Commanding Officer with any deficiencies in the command, were any objections raised to this plaque being created from a seized article? If not, this tends to put the Chiefs Mess, the traditional collective wisdom and decades of experience as deficient, at least aboard the USS Forest Sherman. Whether the Commanding Officer chose to disregard an objection raised by a member of the Chief’s Mess or the Wardroom, then the objection raised by the attorney is unsupportable. Since the military only conducts such contraband interdiction on the high seas in concert with the United States Coast Guard (Law Enforcement), the Commanding Officer was actually in violation of several standing regulations, when he authorized the display of an article from that seized shipment as a trophy. It is against military regulations and federal policy, to dispose, confiscate, or otherwise repurpose articles seized during military or law enforcement actions, without clear direction and lawful disposition.

oaths, rights and wrongs amended

I, (NAME), do solemnly swear (or affirm) that I will support and defend the Constitution of the United States against all enemies, foreign and domestic; that I will bear true faith and allegiance to the same; and that I will obey the orders of the President of the United States and the orders of the officers appointed over me, according to regulations and the Uniform Code of Military Justice. So help me God.

In the United States of America the notion of an oath of fidelity, (faithfulness or allegiance) is not something suggested or required for most occupations. A half-century ago, as schoolchildren, we recited the Pledge of Allegiance before our first class every morning. As Boy Scouts, we recited its promise to obey God, do one’s best and uphold the Scout Law. Enlisting and re-enlisting in the military, members take the oath to support and defend the Constitution, to obey orders and military regulations. Federal employees as well as naturalized citizens take an oath to defend the principles of our founding document as well.

to the Constitution’s defense

Recent events involving people storming the Capitol building in Washington, D.C., were alarming. Even if unintentional, the misuse of his influence by a now-former President was not justified. He encouraged a demonstration that became mob mentality, Though citizens have the First Amendment right of peaceable assembly , to gather Trump’s emotionally-charged supporters around the Capital Building at the time of the certification of the Electoral College votes, was improper at best. But the undermining of faith in the Constitutional process sits squarely with Washington politicians and bureaucrats.

Government officials spent years unsuccessfully to determine if the 2016 election of Donald Trump was manipulated by foreign agents. In the prior eight years of President Obama’s presidency, his opposition, decried alleged misuse of Constitutional authority on many of his Administration’s policies, particularly “Obamacare”. Politics is normally unsavory, but there is ample evidence that journalists, bureaucrats, politicians and social media stoked the emotions of their respective constituents. They fostered suspicion that the Constitution was being usurped – either by one side’s “fascists” or the other’s “socialists”. The system functioned as intended however. With the election of President Biden and Vice-President Harris, the military has a new Commander-In-Chief and new civilian authority. Regulations and the UCMJ are still in effect. And the oaths men and women took to defend the Constitution and obey the orders of those in authority are still in effect.

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Reputation

Honor, Courage, and Commitment

Remarkable contributions are typically spawned by a passionate commitment to transcendent values such as beauty, truth, wisdom, justice, charity, fidelity, joy, courage and honor.

Gary Hamel, businessman b. 1954

In the Navy, Sailors are taught the value of Honor, Courage, and Commitment. These are not simply cherished values, they are the foundation of what will ultimately make an individual successful in Life. A person learns that Honor – both that which you earn personally and that which you hold in esteem, is fundamental to how one builds trust with others. In a biography, The Luckiest Man (Mark Salter), of the late Senator John McCain, he maintained his sense of honor as a POW in refusing special considerations during captivity (his late grandfather and father (during Vietnam) were Navy Flag officers). His Senate career, in pushing normalization of relations with Vietnam, on legislation over campaign financing, foreign relations and military matters, won praise even from the opposition party (including President Obama). A second tenet, courage, is not simply the quality of the fiercest warrior. Courage is being resolute, despite opposition in one’s moral convictions. Taking a stand in support of just principles (the freedoms guaranteed in the Bill of Rights), or doing the right thing in spite of opposition. When the aircraft carrier Theodore Roosevelt, commander’s crew were succumbing to COVID, and the Navy was slow to act, his convictions to get attention for his crew resulted in his reassignment (public opinion may have moderated the Pentagon’s decision-making). Think of the last year when police officers were collectively criticized and even attacked for the actions of a minority of officers nationally; some officers when ordered to confront protesters took a conciliatory knee to ease tensions. And commitment? A resolute, unwavering effort to follow through on a promise, mission, or task, in spite of difficulties or opposition. The example and legacy of Reverend Dr. Martin Luther King, Jr, who was in the forefront leading the way to obtain civil rights legislation, and at the cost of his life, exemplifies this.

building reputation

Repetition makes reputation and reputation makes customers.

Elizabeth Arden, businesswoman, d. 1966 (brainyquote)

Adding to these last, fidelity, passion for truth, and enjoying service to the public, build an enterprise’s reputation. In competition for business success, reputation attracts employees and customers. Successful companies such as Starbucks showcase this in their philosophy, and in their employees whether in Seoul, Korea or Charleston, South Carolina. Using the example of military basic training which I received in the 1970s, recruits are first screened to meet at a minimum certain qualities. Whether Navy, Marines, Army, Air Force or Coast Guard, recruit training shapes individuals into a team, and instill traits that distinguish military servicemembers from civilians. As they say in the Marines, you do not ‘join’ the Marines, they make Marines of those who thrive in the rigor of training, have the caliber of mental and physical stamina of warriors, and embrace the values that will make each an invaluable member of a “unit”.

fragile and easily damaged

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

Warren Buffett

Reputation, even when built through such a “crucible”, is fragile. It can easily be lost or damaged through public misperception, and errors in judgement from management or employees. In the last decade, the perception that businesses – or their employees – disparage lifestyle choices of a segment of the consumer public, whether or not . However, in the cases of Chik Fil -A restaurants, Hobby Lobby stores, a bakery in Colorado, and most recently, individuals whose participation in political violence (storming of the Congress), reputations were damaged as well as expense to defend these in court. In the latter, the “insurrectionists”, even if painted with a broad brush, when identified as employees or representatives of agencies or businesses, had to be swiftly terminated, and have public apologies issued by their employers. While some patronize a business because of some affinity, the businesses will eventually suffer from the scrutiny. Reputation is an asset for a business. As Elizabeth Arden, the cosmetics magnate of the last century said, “Repetition makes reputation and reputation makes customers.”

Ask the Chief: repurposed

I have a sign in our home office that says “I didn’t retire. I’m just under new management.”

Age wrinkles the body. Quitting wrinkles the soul

General Douglas MacArthur

“Retirement” once conjured up for me images of spending leisurely weeks on Hawaiian beaches, visiting foreign lands (this time with my spouse), or perhaps, spending time at a “vacation” home. However, the idea of having little else than “leisure” to occupy my time, just bothered me. I then wonder if others feel that being “unproductive”, that is “retired”, is shared by others? Changing careers frequently is a reality for many Millennials, Gen-X and now, Gen-Z workers. But a pandemic struck in early 2019 and “quarantine fatigue” is causing additional waves of infections and Governments to shut down commerce. The world has created a semi-retired class of people who do not have jobs to return or fill. Restaurants and many venues where large groups of customers formerly gathered have either folded or are barely surviving on government assistance. For those who “retired” in 2019, with few places in the world now COVID-free and open to visitors, there is little opportunity (or desire) to travel. However, with millions of people in need, experienced medical staff are welcome volunteers to man COVID testing and to administering vaccinations. For many others, the need is still present, but the delivery is changing. Teachers, small business coaches and consultants use web conferencing and social media to offer training. New opportunities in critical niche markets that are underserved are being filled by enterprising people. Elsewhere, retired military members become veteran advocates. Military-trained technicians start businesses to serve other businesses. I am certainly not unusual in starting a third career that interests me. I am not retired but instead “repurposed”.

Retirement is not in my vocabulary. They aren’t going to get rid of me that way.

Betty White