What is a “mission statement”? I recall the first time I understood what it was, without hearing the actual term used, was in the Navy. “America’s Navy: a Global Force for Good”. A decade later, I was committee member in our local church determining a “mission statement” to capture what our specific purpose. Christian churches, as a matter of Whom we serve, are about the purpose of introducing people to the spiritual essence of the life of Christ, and creating followers of Christ. I think we started with, “To glorify God, Love and teach people, and build His church”. But the “mission statement” we were crafting that month was a little more “how” to implement that in post-millennium America.
While you may operate a long time without a common focus or purpose simply by hiring skilled people, it is the most successful enterprises that have a common vision. Everyone from CEO to the custodian knows, and embraces, their company mission statement. When my wife and I began a new venture this year, together, to administer state certification exams for Nursing Assistants in California, we brought individual skill, personal values, and organizational ideas. We were fairly fortunate in that we meshed fairly quickly. But how to capture our particular enterprise in a short “elevator” speech to potential employees, vendors and clients? It was actually almost a month in business, as we were wrapping up a test day with a new client, that the idea gelled. The client and I were chatting as I waited for the last candidates’ results to be transmitted back to me, that I mentioned what we do.
“We bring Integrity, are focused on Quality, and deliver Results”
“That sounds like a ‘mission statement’ to me”, the school director remarked. “It does, doesn’t it, ” I smiled.