the fog of war, and other business problems

One of the most basic issues in business that causes inefficiency or worse, confusion, is miscommunication. And as things get more technology-dependent, communication stubbornly remains an obstacle to be overcome. Communication difficulties between people or now, also between machines, can be more than an irritant. With various militaries, it contributes to lacking situational awareness and can wreak havoc in wartime.

How does this relate to your or my business venture? Everyone has, at least once, experienced a presentation to prospective clients, current clients and co-workers “hang” for a sound issue, a wireless network password mismatch, or in certain situations, restricted or “secure” computer channels failing to connect due to out-dated “digital certificates”. Being able to handle the various unexpected situations that involve either the work site, the clients, problems with technology, or bureaucracy, is part of a successful entrepreneur’s skills.

Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other. Bill Gates

https://www.brainyquote.com

Anyone over age forty has at least heard of, if not actually used a fax machine. We use ‘analog” transmission (if you have ever misdialed a telephone number and heard a long series of tones or chirps- that’s fax) to transmit and receive client tests/reports. So it was that my business submits examinations via a fax to an nationally-recognized agency that scores and reports back in short order whether a prospective healthcare worker has passed or failed the exam.

What can possibly go wrong with that? Well, either with the human, the machine, or the medium being used! With experience, our management team recognizes when the scoring or report cover sheet is missing data “bubbles”. Or someone misses the instructions about using a pencil – and a specific one. at that. (We carry dozens to meet a need.) Anyone who has taken a multiple choice exam filled in with a No. 2 lead pencil might remember that “stray marks”, multiple “bubbles”, or incompletely-darkened ovals can be misinterpreted. Or in certain specific situations, a device with an internal battery was not charged prior to being needed. Or the communication system may be plagued with “poor line conditions” generally at the distant end we all agree , or equipment power issues. Sometimes, in an age of Voice Over Internet Protocol (VOIP), that is, phone running within the Internet, we have experienced a lack of connectivity before the “fax” transmits or receives.

fax machines
not a musical instrument nor a museum piece

In these situations, a successful business person should try to mitigate the embarrassment and irritation we all might feel. Take a moment to relax. Breathe deeply. Remain calm. And then, to quote a recent client, and entrepreneur who is a retired military man, in this situation, one only needs to “adapt and overcome”.

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