The Idiot’s Guide to Social Networking

I am dusting off and republishing a few of my oldest efforts blogging. Rough around the edges. Originally published in July, 2009, on my then first blog site “White Male Born Forty” It feels like it was a thousand years ago.

2009 predictions, via slideshare.net

It is unusual for me to admit that I may use technology, but do not necessarily embrace it. While I make my living at a technology company, I do not embrace every nuance, gadget, or appliance that others find indispensable. I have no interest in the Ipod. I don’t need a special ring-tone for individual callers. It is amusing, but not a necessity, that I have the latest cell phone, Kindle, or detail my every move tweeting away on Twitter.

Several years ago a friend at church introduced me to a novel web mail site, Gmail, where I could absolutely ignore the routine preoccupation with overflowing my storage capacity or even whether I could find a particular email in all that space. In the 12 years since I first used email and particularly web mail, this has become an indispensable tool for me. Daily I am reminded why I am proficient with email — some engineer or supervisor may ask me about an event that I was in some manner responsible a year or two prior — and I can influence the outcome of that conversation by producing an archived copy of an email showing he is off the hook!

But I have drawn the line! First, I was intrigued by a site offering an opportunity to find and swap sea stories with shipmates. In thirty years around or in the Navy, there have been a lot of folks I would like to have a chance to thank, call out, or just laugh together at how gray and fat we have become. But then it started to flood in — “Join me on MySpace”, “Check out old friends and family ties on Genealogy.com”, “Be recommended to other professionals on LinkedIn”, “MSN”, Navy instant messaging, business chatrooms, political websites and a constant barrage of instant messaging and recommended websites to my Blackberry and my computer. Even the TV – via the cable programming – offers two -way, instant, specialized content at the push of a button.

But what the heck is “Twitter”! and why would anyone care! I really have gone from being occasionally curious about that old friend who still owes me a drink or two from that bar six thousand miles and fifteen years ago, to a little irritated by the invasion of the peddlers who insist that my love life could be improved – as a result of my using the term “love bratwurst” in the search engine last week! Have you ever tried to delete the unwanted spam in your email, or railed against the indignity of the monthly charge from some obscure “entertainment” site simply because you ordered tickets to “sponge-Bob meet pimp-my-ride” show online?

I often am accused of behaving and thinking – and thus the origin of my blog’s name – as a White Male who was born an inflexible, stuck-in-my-ways, 40 year old. Hey I know plenty of people who begin sentences with ” when I put the record on the turntable”, or “would you believe we used to call our friends from pay phones?” It seems now strange that once, “social networking” was hooking up at the drive-in on Friday nights! Just as I am convinced that you can adapt at any stage of life to perform more efficiently with a technology aid – I am equally convinced that the society degrades to a little with each new technology introduced.

If we only had the technology dreamed up in the Matrix! Plug that big cable into my head and fill me up with all the information so I can jump across high-rise buildings or drive a SPECWAR combat chopper, or speak Mandarin. But you know, the part the movie didn’t show is that all that body morphing and plugging in – you couldn’t find privacy in a toilet. Everybody was connected to one giant theater.


So today, I have a brief encounter with social networking, but prefer the good, old-fashioned, 10-second chit-chat at my favorite donut shop when I start my commute to work, ” how’s the apple fritters today?” “isn’t it great that so many folks start their day with a cup of your coffee”. The day they offer me the ability to pre-order my sugar-fix on Twitter, is the day I wrap my head in aluminum foil and move to that spot in the desert 3 or 4 miles off the paved road, where the folks still complain about the neighbors when the nearest is a half-mile away. Wait a minute! Let me get on Facebook to update my status! Otherwise I might become a technophobe!

Social media, old-school (1500 BC)

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